Nancy Astrid Lindo, Astrid Design Studio
Rob Reed, MaxGladwell.com
Jeff Hayes, The Vector Group
Barbara Manconi, VertBrands
The panel addressed topics, which ranged from the future of the green
industry within the U.S. and around the world, to the influence and
increasing importance of social media, to the growing trend of
choosing brands that stand for something more than profit. The
panelists shared their personal stories of success and failure and
gave us the following tips on books and local resources to tap into so
that we can take our green knowledge, ventures, and practices to the
next level!
The panelists recommended some of their favorite books/publications:
The panel addressed topics, which ranged from the future of the green
industry within the U.S. and around the world, to the influence and
increasing importance of social media, to the growing trend of
choosing brands that stand for something more than profit. The
panelists shared their personal stories of success and failure and
gave us the following tips on books and local resources to tap into so
that we can take our green knowledge, ventures, and practices to the
next level!
The panelists recommended some of their favorite books/publications:
• "Conscious Business: How to Build Value Through Values" by Fred Kofman
• "Execution: The Discipline of Getting Things Done" by Larry Bossidy, Ram Charan, and Charles Burck
• "Good to Great: Why Some Companies Make the Leap... and Others Don't" by Jim Collins
• "Green to Gold: How Smart Companies Use Environmental Strategy to
Innovate, Create Value, and Build Competitive Advantage" by Daniel Esty and Andrew Winston
• "Natural Capitalism: Creating the Next Industrial Revolution" by
Paul Hawken, Amory Lovins, and L. Hunter Lovins
• "The 22 Immutable Laws of Branding" by Al Ries and Laura Ries
• "Here Comes Everybody" by Clay Shirkey
• "Lovemarks: The Future Beyond Brands" by Kevin Roberts
• "The Green Marketing Manifesto" by John Grant
• "Walden" by Henry David Thoreau
• "The Secret Teachings of Plants: The Intelligence of the Heart in the Direct Perception of Nature" by Stephen Harrod Buhner
• Sustainable Industries magazine
Some local resources and events:
• Green Business Networking (2nd Tuesday of every month at the Ambrose Hotel in Santa Monica)
• LA Green drinks
• Sustainable Business Council
• IdeaBlob
• Advanta ideablob (funding for social entrepreneurs)
• Social Media Club
• Sustainable Life Media
• Marketing Green
Jori Victor
First year & Net Impact Events/Marketing/Membership Committee
1 comment:
Net Impact is now on ideablob.com. If you are a member of Net Impact and are on ideablob you can add the Net Impact logo to your profile through the edit profile function.
Post a Comment