Best & Worst Cause Marketing Campaigns of 2008

I recommend anyone interested in one of the companies below, or cause-marketing in general, take a minute to read through two posts on the BEST & WORST cause-marketing campaigns of 2008 from my favorite cause-marketing guru, Paul Jones at Cause Marketing:

Check out the original postings for Paul's quick and insightful analysis of why the campaign made the list:

Best of 2008:

1. TOMS Shoes

2. Rosa Loves

3. LJ Urban

4. Chili's Create-A-Pepper 

5. MDA's electronic "paper icon" campaign

6. Internet-only telethon for our troops

7. Cartier's Love Bracelet

8. KivaB4B

9. Plus 3 Network

10. Cigna

11. P&G Pampers & Unicef

Worst of 2008:

1. Cookies for Kids Cancer 

2. HERO Campaign (Tampax)

3. York Peppermint Patties (ad in Elle)

4. Partners for a Cure (Kimmie Cares)

5. UN World Food Programme campaign w/ Drew Barrymore

6. Home Depot & Habitat for Humanity

7. Shoshanna Lonstein Gruss's Bikinis

8. PR agency Ketchum's "Food 2020" survey

9. Harry Slatkin lighters & Bath & Body Works

10. Nestle's GoLife

11. Henkel