14 July 2008

Cause-Related Marketing: 4 Common Mistakes

Here’s a very interesting post from one of my favorite Cause-Related Marketing bloggers, Paul Jones, regarding the 4 common mistakes small businesses make when it comes to cause-related marketing: Interview on Small Business Cause-Related Marketing with LA Times Reporter 

This is a very important topic, whether you plan to start your own business or work for a large CPG. It’s becoming more commonplace for companies to partner-up with a charity or other non-profit, which makes sense considering 72% of consumers say they have purchased a brand because it supports a cause they believe in.   


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